...destination is an international must-visit location for the most dedicated athletes within the iron sport. A hardcore facility

made to support the fitness industry and its top athletes who call an environment like ...destination their home. Under one roof you will find an open-door concept that welcomes you to the fitness world and all of your training needs. Maui has made the visual identity for the brand, the store and gym in cooperation with Michael Johansson, Erika Boström and Greg McCoy.